• KABIR SHARMA
• Prashant Neelmani
• Dhruop Kumar Das

As ChatGPT gains rapid prominence as a cutting-edge tool for natural language processing, a notable gap exists in our understanding of how university students perceive and utilise this technology. This deficiency is particularly crucial as it directly impacts the effective integration of AI tools into educational contexts, influencing the nature of student interactions with these innovations. This capstone project seeks to address this gap by employing the Unified Theory of Acceptance and Use of Technology (UTAUT) model as a framework to investigate the variables influencing university students' opinions, attitudes, and challenges associated with ChatGPT.

educational contexts ,influencing university students' opinions, attitudes, and challenges associated with ChatGPT.

"ANALYSING CONSUMER BEHAVIOUR TOWARDS CHATGPT THROUGH UTAUT MODEL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.d345-d357, April-2024, Available :http://www.jetir.org/papers/JETIR2404348.pdf

"ANALYSING CONSUMER BEHAVIOUR TOWARDS CHATGPT THROUGH UTAUT MODEL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppd345-d357, April-2024, Available at : http://www.jetir.org/papers/JETIR2404348.pdf