• AKHIL RATHOUR

Employer branding has become increasingly crucial in today's competitive job market, with organizations recognizing the need to differentiate themselves as employers of choice to attract and retain top talent. This research paper aims to explore the concept of employer branding and its influence on talent acquisition. Through a comprehensive literature review and analysis of empirical studies, this paper examines the key components of employer branding, its significance in talent acquisition, and the mechanisms through which it affects the recruitment process. Additionally, the paper discusses strategies for building and maintaining a strong employer brand and highlights the potential challenges and opportunities associated with employer branding in talent acquisition. By understanding the impact of employer branding on talent acquisition, organizations can develop effective strategies to enhance their attractiveness to prospective employees and gain a competitive advantage in the recruitment marketplace. Employer branding plays a pivotal role in attracting and retaining top talent, particularly in competitive industries such as real estate. This paper explores the significance of employer branding and its impact on talent acquisition within the Indian real estate sector. Through a comprehensive review of existing literature, coupled with empirical data analysis, this research aims to provide insights into the strategies employed by real estate firms to enhance their employer brand and attract skilled professionals. Additionally, the study examines the challenges and opportunities unique to the Indian market and offers recommendations for organizations seeking to optimize their talent acquisition efforts through effective employer branding initiatives.

Employer Branding and Its Impact on Talent Acquisition

"Employer Branding and Its Impact on Talent Acquisition", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.e715-e721, April-2024, Available :http://www.jetir.org/papers/JETIR2404478.pdf

"Employer Branding and Its Impact on Talent Acquisition", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppe715-e721, April-2024, Available at : http://www.jetir.org/papers/JETIR2404478.pdf