• Rahul Kumar Singh
• Akshay Tyagi
• Shivam Singh Bhadouria
• Anup Sharma

This research aims at unraveling the intricacies of personalized digital marketing in educational technology (EdTech). It pays special attention to learner behavior, adoption of digital technologies, delivery of content, strategies for engaging learners, ethical issues and finally how improvement can be made. Through a case study approach involving students from diverse backgrounds and regions in India, the study examines their understandings and reactions towards digital advertising within EdTech. A look into student preferences as well as expectations about tailored Internet advertising found support through open-ended questionnaires. The main objective is to give practical recommendations to universities on how they can refine their online marketing strategies with a focus on personalized digital marketing strategies that underscore privacy and transparency. In essence, by providing insights into meeting needs of current generation students this research contributes to the ongoing debate about personalized digital marketing in EdTech.

1. Understanding Learner Preferences and Behaviour 2. Utilization of Digital Technologies 3. Effective Content Delivery and Recommendations 4. Engagement and Interactivity 5. Ethical Considerations 6. Continuous Assessment and Improvement

"Personalization of Digital Marketing in Ed tech Industry : A case study on customer Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.f270-f284, April-2024, Available :http://www.jetir.org/papers/JETIR2404533.pdf

"Personalization of Digital Marketing in Ed tech Industry : A case study on customer Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppf270-f284, April-2024, Available at : http://www.jetir.org/papers/JETIR2404533.pdf