• Sasichala

The current state of digital marketing tactics in India is the focus of this research. There are some exciting new methods and significant changes in the field that you may come across in it. This study looks at how Indian businesses have been using digital marketing and how their tactics, platforms, and technology have changed recently. To acquire this ranking, a thorough evaluation of pertinent articles, research, and assessments is conducted. Main points include the growing importance of social media marketing, data-driven marketing, influencer marketing, mobile marketing, and the usage of mobile devices. Also discussed are the ways in which digital marketing strategies in India have changed in light of recent regulations, technological advancements, and changes in consumer preferences. In order to stay up with the always changing digital landscape, marketers, governments, and corporations may utilise the study's essential findings. Additionally, they provide light on the state of digital marketing in India.

Trends, Social Media, Influencers, Data-Driven, Mobile, Regulatory Changes, Consumer Behaviour.

"AN ANALYSIS OF RECENT TRENDS IN INDIAN DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.f376-f382, April-2024, Available :http://www.jetir.org/papers/JETIR2404541.pdf

"AN ANALYSIS OF RECENT TRENDS IN INDIAN DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppf376-f382, April-2024, Available at : http://www.jetir.org/papers/JETIR2404541.pdf