• Lokesh Y R
• Dr.Suresh Naidu Boddu,
• Karthik S V

During 2020-21 Entire globe under went into the trauma of Covid 19 Pandemic, that brought many changes into the people lives, job and mainly financial choices those are influenced by many other factors, this paper tries to analyze the factors influencing financial choices of households in pre and post pandemic era, The studies have been conducted to know the financial decisions like spending, savings and investing behavior of households so far. Preferences for risks have been a subject of interest to both economists and psychologists. This has given rise to many findings about the role of various factors in influencing risky choices. (Dominica, 2017)In an era marked by dynamic economic landscapes and evolving financial markets, understanding the intricate factors that shape households’ financial choices has become interested and also complicated. The financial decisions made by households have far-reaching implications not only for their immediate well-being but also for the broader economic ecosystem. This study aims to contribute to the flourishing literature on household finance by conducting a comprehensive investigation into the multifaceted determinants that influence the financial choices adopted by households. Financial Choices are always a group of complex decisions those are taken by households in the available alternatives right starting from basic savings, budgeting, complex investment decisions and debt management. There are various innumerable interconnected factors those influence the financial choices of households like socio-economic status, cultural factors, psychological indifferences and other micro- macro variables. In this paper we try to understand the intensity of these factors on financial choices of households with the review of various secondary data collected. Once we identify the factors influencing the financial choices in the pre and post covid era, we try to analyze and draw the conclusions with comparison from the data collected (Primary and Secondary) in Pre Covid and Post Covid Era. Based on the analysis, outcomes will be drawn and concluded that sheds light on the various financial decisions of households. Furthermore the findings are anticipated to provide valuable insights to Policy makers, Financial Institutions and other intermediaries dealing with financial services that helps to do further research on the study.

Financial Choices, Financial Literacy, Financial decision making process.

"A Conceptual Study on Factors influencing the Financial Choices of Households.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.f676-f680, April-2024, Available :http://www.jetir.org/papers/JETIR2404575.pdf

"A Conceptual Study on Factors influencing the Financial Choices of Households.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppf676-f680, April-2024, Available at : http://www.jetir.org/papers/JETIR2404575.pdf