• Dr.R.P.MANJULA

In recent years, consumer prefer millets have undergone a significant transformation, marking a resurgence of interest in these ancient grains. Millets, once relegated to traditional and regional diets, are now gaining recognition as nutritional power houses with diverse culinary applications. This shift is driven by an increasing consciousness among consumers about the importance of health, sustainability and a desire for dietary diversity. There is a growing understanding of millets as wholesome and nutrient-rich alternatives to conventional grains. Millets are gluten-free, rich in fiber, vitamins and minerals, making them an attractive choice for health- conscious consumers. Additionally, the awareness of millets' minimal environmental impact, requiring fewer resources like water and pesticides compared to some other crops, aligns with the rising global interest in sustainable food choices. The satisfaction of consumers towards millets is closely tied to their culinary adaptability and taste.

CONSUMER PREFERENCE,CONSUMER SATISFACTION,MILLETS

"A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS MILLETS-WITH SPECIAL REFERENCE TO ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.f860-f865, April-2024, Available :http://www.jetir.org/papers/JETIR2404595.pdf

"A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS MILLETS-WITH SPECIAL REFERENCE TO ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppf860-f865, April-2024, Available at : http://www.jetir.org/papers/JETIR2404595.pdf