• Krishna TP
• Adarsh Mishra
• Dr. Jasdeep singh walia

Establishing an entrepreneurial culture in academic institutions requires an understanding of the elements influencing business student’s behavioural intentions toward entrepreneurship as a career choice. This study looks into the various factors that influence business students' desire to start their own business. A mixedmethods strategy was used to gather data from a sample of business students from different educational institutions. The technique included surveys and interviews. The results indicate that students' tendency towards entrepreneurship is highly influenced by perceived feasibility, perceived desirability, entrepreneurial selfefficacy, entrepreneurial ambition, societal norms, and educational experiences. Additionally, the study shows how personal characteristics like a tendency toward taking risks and inventiveness influence business students' aspirations to become entrepreneurs. These findings have important ramifications for stakeholders, legislators, and educational institutions that want to foster an entrepreneurial mindset in aspiring business owners. Keywords: Entrepreneurship, Career Choice, Business Students, Behavioural Intention, Determinants, MixedMethods Study

Entrepreneurial, career choice, business students Institution

"FACTORS AFFECTING THE BEHAVIOURAL INTENTION OF BUSINESS STUDENTS TOWARDS ENTREPRENEURSHIP AS A CAREER CHOICE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.g542-g564, April-2024, Available :http://www.jetir.org/papers/JETIR2404673.pdf

"FACTORS AFFECTING THE BEHAVIOURAL INTENTION OF BUSINESS STUDENTS TOWARDS ENTREPRENEURSHIP AS A CAREER CHOICE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppg542-g564, April-2024, Available at : http://www.jetir.org/papers/JETIR2404673.pdf