• Brijesh Kumar Chaudhary

In the dynamic landscape of online startups, the emergence of social media platforms has revolutionized marketing strategies, offering unprecedented opportunities for growth and engagement. This paper explores the pivotal role of social media marketing in propelling the success of online startups. Through a comprehensive review of relevant literature and case studies, this research elucidates how social media platforms serve as essential tools for brand awareness, customer acquisition, and community building. The unique capabilities of social media enable startups to reach targeted audiences with minimal resources, facilitating rapid scalability and market penetration. Key insights will be drawn from real-world examples and data analysis to demonstrate the impact of social media strategies on startup growth metrics such as customer acquisition cost, conversion rates, and brand visibility. Additionally, this paper will discuss the challenges associated with social media marketing for startups, including algorithmic changes, content saturation, and measurement of ROI. By examining the intersection of social media marketing and online startup success, this study aims to provide actionable insights and recommendations for entrepreneurs and marketers navigating the digital ecosystem. The findings underscore the transformative potential of strategic social media utilization in driving the growth and sustainability of emerging online ventures. This abstract provides a concise overview of the research focus, methodologies, anticipated findings, and implications for the field. It sets the stage for a comprehensive exploration of the impact of social media marketing on the growth trajectory of online startups.

"Role of Social Media Marketing in the growth of Online Startups"

""Role of Social Media Marketing in the growth of Online Startups"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.h543-h552, April-2024, Available :http://www.jetir.org/papers/JETIR2404765.pdf

""Role of Social Media Marketing in the growth of Online Startups"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. pph543-h552, April-2024, Available at : http://www.jetir.org/papers/JETIR2404765.pdf