• Regal Gandharv

In the contemporary business landscape, digital marketing has emerged as a pivotal tool for organizations to connect with their target audience, enhance brand visibility, and drive sales. This research paper aims to explore the multifaceted impact of digital marketing on organizational performance. Through a comprehensive review of existing literature, empirical evidence, and case studies, this paper delves into various aspects such as the effectiveness of digital marketing channels, the influence of digital marketing on brand image and customer engagement, its role in driving revenue and profitability, and its significance in shaping organizational strategies. By synthesizing findings from diverse sources, this paper provides insights into how organizations can leverage digital marketing strategies to achieve sustainable growth and competitive advantage in today's dynamic marketplace

Impact of digital marketing on organizational performance

"Impact of digital marketing on organizational performance ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.k314-k318, April-2024, Available :http://www.jetir.org/papers/JETIR2404A39.pdf

"Impact of digital marketing on organizational performance ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppk314-k318, April-2024, Available at : http://www.jetir.org/papers/JETIR2404A39.pdf