• AKASH SASIKUMAR
• Dr.J. PRINCY

This study delves into the intricate dynamics of consumer preference and satisfaction regarding the Over-The-Top (OTT) platforms, with a specific focus on Coimbatore city. As OTT platforms continue to transform the entertainment landscape, understanding local consumer behaviors and perceptions becomes paramount for industry stakeholders. Through a mixed-methods approach involving surveys and interviews, this research explores the factors driving consumer preferences for OTT platforms and evaluates the levels of satisfaction among users in Coimbatore. Key aspects such as content variety, affordability, ease of use, and quality of service are examined in the context of the local market. The findings from this study offer valuable insights for OTT platforms providers and content creators to tailor their offerings to better meet the preferences and expectations of consumers in Coimbatore city, thereby enhancing their overall satisfaction and fostering long-term engagement.

OTT platforms, Consumer preference and satisfaction, Streaming services, Video-on-demand, Digital entertainment, Customer feedback

"A study on consumer preference and satisfaction towards OTT platforms with special reference to Coimbatore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.k734-k737, April-2024, Available :http://www.jetir.org/papers/JETIR2404A96.pdf

"A study on consumer preference and satisfaction towards OTT platforms with special reference to Coimbatore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppk734-k737, April-2024, Available at : http://www.jetir.org/papers/JETIR2404A96.pdf