• B.V. Gowtham Reddy
• Dr.Senthilkumar Ranganathan

Globalization of education has necessitated the need for integration and application of similar education systems and knowledge across the borders throughout the world. The professional and technical education world over has been witnessing this phenomenon for a couple of decades now. Among the higher education institutions, in order to compete and survive in the highly competitive higher education sector, the existing players of higher education institutions are required to sharpen their quality edge, and the new and emerging players will have to mark their places in the market. The higher education institutions operate in an environment having a myriad of opportunities for the promotion of their brands. Higher education institutions have embraced digital technologies to enhance their educational offerings and reach a wider audience. However, with the increasing reliance on digital platforms, ethical considerations have become crucial in maintaining trust and integrity. This abstract examines the ethical digital practices employed by higher education institutions and the strategies they adopt for brand promotion. Ethical digital practices encompass a range of principles and guidelines aimed at ensuring the responsible use of technology in education. These practices include safeguarding student privacy, promoting accessibility and inclusivity, addressing cyber security concerns, and maintaining data integrity. In terms of brand promotion, higher education institutions utilize various strategies to communicate their values and attract students ethically. Social media platforms are extensively used for brand promotion, providing opportunities for engagement, sharing success stories, and showcasing the institution's commitment to ethical practices. . Overall, higher education institutions recognize the importance of ethical digital practices and brand promotion strategies in today's digital landscape. By embracing transparency, authenticity, and responsible use of technology, these institutions aim to build trust, attract prospective students, and maintain a positive reputation.

Ethical Digital Practices, Security, Accessibility, Transparency, Authenticity, Consent, Digital literacy, Digital well-being, Content Marketing, Social Media Engagement, Online Advertising, Search Engine Optimization (SEO), Social Media Platforms

"Ethical Digital Practices and its impact on Brand Promotions: A study with reference to Selected Private Universities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.a658-a671, June-2024, Available :http://www.jetir.org/papers/JETIR2406080.pdf

"Ethical Digital Practices and its impact on Brand Promotions: A study with reference to Selected Private Universities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppa658-a671, June-2024, Available at : http://www.jetir.org/papers/JETIR2406080.pdf