• DR S.MEKALA

The article proposes a study on the ground-breaking topic of the “Gig fluence Effect,” which derived by the name examines the chemistry between the gig economy and the influence social media has on it. The article explores how social media platforms and influencers have influenced and transformed the idea of the gig economy in the modern workforce and youths, fostering a lively ecosystem of work, networking, and entrepreneurship together. To explore the synergy of digital transformation in the gig economy, To study the its influence in careers of people after the pandemic, To know the future scenario and job expectations of the Modern young work force.

Gig Fluence , Synergy, Transformation, Economy, Digital, Z Generation

"THE GIGFLUENCE EFFECT: EXPLORING THE SYNERGY OF DIGITAL TRANSFORMATION IN THE GIG ECONOMY AND ITS INFLUENCE IN CAREERS OF Z GENERATION PEOPLE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.b166-b172, June-2024, Available :http://www.jetir.org/papers/JETIR2406123.pdf

"THE GIGFLUENCE EFFECT: EXPLORING THE SYNERGY OF DIGITAL TRANSFORMATION IN THE GIG ECONOMY AND ITS INFLUENCE IN CAREERS OF Z GENERATION PEOPLE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppb166-b172, June-2024, Available at : http://www.jetir.org/papers/JETIR2406123.pdf