• Aribam Bishwajit Sharma

Despite the proliferation of YouTube channels and Facebook pages, literature examining their contribution and growth remains sparse. This study investigates the rise of content creators and the expansion of YouTube and Facebook during and after the COVID 19 pandemic. In today’s digital age, consumers often rely on online reviews before making purchasing decisions. The widespread availability of affordable internet has facilitated access to a vast array of online content. Consumers routinely consult YouTube for reviews on various products and services, from electronics to educational institutions. Using an explanatory research method, this study explores the significant growth of content creators and social platforms. The findings reveal an exponential increase in both social media usage and content creation. For instance, following India’s lockdown announcement, YouTube experienced a 20.5% surge in subscribers, amassing 300 billion views in Q1 2021 (Agencies, 2020). Additionally, YouTube has paid over $30 billion to creators, artists, and media organizations over the past three years (Alexander, 2021), contributing approximately $16 billion to the US GDP in 2019, equivalent to 345,000 full time jobs. The study concludes that pursuing a career as a content creator in 2022 is a viable option for those passionate about content creation.

Content Creators, YouTube, COVID 19, Digital Creators, Facebook, Instagram

"Content Creation in Transition: Analyzing YouTube, YouTube Shorts, and Facebook’s Influence on Content Creators Amidst and Beyond COVID 19", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.b256-b267, June-2024, Available :http://www.jetir.org/papers/JETIR2406133.pdf

"Content Creation in Transition: Analyzing YouTube, YouTube Shorts, and Facebook’s Influence on Content Creators Amidst and Beyond COVID 19", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppb256-b267, June-2024, Available at : http://www.jetir.org/papers/JETIR2406133.pdf