• Chayan Bhattacharjee

Netflix is a popular online streaming service that allows users to watch movies, TV shows, anime, and dramas. Data science is a critical component of Netflix’s success because it enables the company to benefit from big data. Netflix has a variety of data sources, including data from different places and users, as well as data about multiple aspects of its content and users. Personalization, suggestions, enhancing user experience and other functionality are some of the most common examples of how big data is being used by Netflix.

Netflix, big data, recommendations system, personalization

"Application of Machine Learning on Netflix and it's impact on user acquisition", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.b861-b864, June-2024, Available :http://www.jetir.org/papers/JETIR2406194.pdf

"Application of Machine Learning on Netflix and it's impact on user acquisition", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppb861-b864, June-2024, Available at : http://www.jetir.org/papers/JETIR2406194.pdf