• Snehal P. Bongarde
• Ms.Sanika R. Parmaj
• Mr. Shivprasad V. Yetale
• Ms. Ashlehsya A. Patil
• Ms. Deepali S. Suryavanshi

A list of indicators has been created by the WHO and International Network for Rational Use of Drugs that are widely used to evaluate irrational drug prescribing. The objective of this study is to identify the understanding subgroups of consumer in terms of their populations towards branded and generic medication. Secondary objective was to understand and overcome these limitations by comparing the effectiveness and side effects of generic and branded medications. This study aims to add useful insights to the ongoing discussion on drug use in both rural and urban settings by conducting a thorough analysis and taking into account patient perspectives. The diagnosis of a patient with acute disease utilizing both branded and generic medications.

PHC, WHO, Branded, Generic, Healthcare Regulations, Rural, Urban

"Patient Survey On Generic & Branded Drugs Consumption In Rural & Urban Sectors ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.c125-c131, June-2024, Available :http://www.jetir.org/papers/JETIR2406216.pdf

"Patient Survey On Generic & Branded Drugs Consumption In Rural & Urban Sectors ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppc125-c131, June-2024, Available at : http://www.jetir.org/papers/JETIR2406216.pdf