• Dr. Chamoli Anjana
• Shaik Mehtab Afreen
• M Lohith Vishnu Mahesh
• P Umamaheswar
• B Surya Chandra

ABSTRACT: A convenience store is a small retail outlet selling the regular and frequently purchased good from a nearby store. The outlet is called as a convenient store as the customers find it convenient to shop the regular goods from here. This kind of store offers products like routine and frequently essential purchased products like groceries, everyday items, snacks, and the like. The main objective of the study is to understand and analyze the determinants that satisfy the customers to shop in a convenience store. The main objective of the study is to understand and analyze the determinants that satisfy the customers to shop in a convenience store in Visakhapatnam city. A sample of size 202 was considered for the study. Percentage analysis and correlation are done to analyze the collected data. Various determinants of customer satisfaction for shopping in a convenience store were identified with review of literature namely, Product variety, product quality, Store location, Discount, parking facility, product price, movement in the store. The analysis sates that the Product variety has highest impact on customer satisfaction to shop from Convenience store followed by Shop location.

convenience store, customer satisfaction, product variety, store location

"A Study On Determinants Of Customer Satisfaction To Shop In A Convenience Store in Visakhapatnam City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.c495-c501, June-2024, Available :http://www.jetir.org/papers/JETIR2406263.pdf

"A Study On Determinants Of Customer Satisfaction To Shop In A Convenience Store in Visakhapatnam City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppc495-c501, June-2024, Available at : http://www.jetir.org/papers/JETIR2406263.pdf