• S.BIBI FATHIMA
• Dr.N.SHANTHAMANI

This study was conducted to analyze the popularity of Imitation jewelry and how satisfied people are with its price, variety, quality, and convenience. With this in mind, some objectives were established, and the study was conducted in a way that supported the objectives. Since a questionnaire is the most convenient method for both the experimenter and the respondent, it is used to gather data. It is a jewelry line designed for aspirational, independent Indian women. The investigation was limited to Erode City. The Fluctuating Gold Prices have never lost the luster of gold; it has definitely made the alternatives for gold jewelry very popular. The desire for wearing jewelry is rising day by day giving a major push for the demand for Imitation Jewelry. According to the survey, Imitation jewelry was preferred by the majority of women. Imitation jewelry is primarily bought from malls and is a lifestyle item that is used for casual and wedding occasions. Women assert that the reason why Imitation jewelry has become more popular instead of gold is that it is more readily available and more reasonably priced. Additionally, their income does influence what they buy in terms of this jewelry. Hence the manufacturer has to introduce imitation jewelry to satisfy the need of consumers at all level of income. It is imperative for manufacturers to monitor quality and ensure that delivery schedules are adhered to. Imitation jewelry is the most desired item on anyone's shopping list because of its exquisite designs. All of this helps to create new and enhanced exquisite works of art in imitation jewelry and keeps the fires burning in the imitation jewelry industry.

Imitation Jewelry, Variety, Quality, Price, Income,

"FACTORS INFLUENCING CONSUMERS’ INTENTION TOWARDS PURCHASING IMITATION JEWELRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.d335-d340, June-2024, Available :http://www.jetir.org/papers/JETIR2406341.pdf

"FACTORS INFLUENCING CONSUMERS’ INTENTION TOWARDS PURCHASING IMITATION JEWELRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppd335-d340, June-2024, Available at : http://www.jetir.org/papers/JETIR2406341.pdf