• Pradyumna Kumar Dash
• Dr.Rasmita Sahoo

There is a tremendous growth of shopping malls in India and the growth is not limited to metros or urban places, it has extended to the small towns. As a result, the habits and preference of the adolescent has evolved from the pricing seeking to more hedonic consumption. The change in perception on the dimensions offered by shopping malls in the recent years has brought attention for many researchers and practitioners to understand its dimensions. After extensive review of literature, the study identified some variables which are important for mall developers. This study attempts to understand the dimensions for shopping malls in India. This paper aims to test the reliability and validity analysis by using descriptive analysis in executing a pilot study by taking 123 respondents who have experienced different shopping malls in Odisha. The sample of the respondents were carefully also identified. The results indicate that the instrument is a reliable and valid for measuring the different dimensions of habits and preference of adolescents.

Adolescent, shopping habit, Preference, shopping malls, Odisha

"Developing and Validating the Questionnaire to Understand the Habits and Preference of Adolescent Shoppers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.d507-d516, June-2024, Available :http://www.jetir.org/papers/JETIR2406362.pdf

"Developing and Validating the Questionnaire to Understand the Habits and Preference of Adolescent Shoppers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppd507-d516, June-2024, Available at : http://www.jetir.org/papers/JETIR2406362.pdf