• Amit Chatterjee
• Prof. Dr. Arup Kumar Chattopadhyay

The handloom industry is one of the largest cottage businesses in India. Because it requires a lot of labour, it is the second largest employer in rural areas after agriculture. India accounts for 95% of global handloom product exports, giving it a near monopoly. The sector is well-known throughout the country for its delicate, diversified, and high craftsmanship. India holds 344 GI tags, of which 202 are for handloom and handicraft products. However, the current state of the Indian handloom industry is concerning, particularly in terms of low productivity and innovation. The present study focuses on the supply-side bottlenecks to highlight the underlying issues affecting the development of the taanth industry. By analysing these aspects, we can identify the barriers that are specific for hindering production which can help us to make suitable recommendations for targeted policy interventions and strategic initiatives to foster growth within the industry. The findings indicate that the weavers are holistically lacking in all variables of supply side- technological aspects, production, low wages, lack of marketing and promotional activities.

Santipur, Handloom industry, taanth weavers, production, supply side

"LOCATING SUPPLY-SIDED BOTTLENECKS IN HANDLOOM INDUSTRY A CASE STUDY OF TAANTH WEAVERS FROM SANTIPUR, WEST BENGAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.d543-d551, June-2024, Available :http://www.jetir.org/papers/JETIR2406367.pdf

"LOCATING SUPPLY-SIDED BOTTLENECKS IN HANDLOOM INDUSTRY A CASE STUDY OF TAANTH WEAVERS FROM SANTIPUR, WEST BENGAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppd543-d551, June-2024, Available at : http://www.jetir.org/papers/JETIR2406367.pdf