• KASIGARI PURNASEKHAR
• S. ISAQ SAHEB

Customer relationship management is referred to as CRM. It is described as a procedure for communicating with clients via several channels of communication. This technique involves interacting with customers through various online and offline venues to understand their requirements and behaviour, ultimately resulting in customer retention. The influence of CRM on client retention has been discussed in this study. Items pertaining to customer relationship management, customer retention, practices, customer happiness, and customer loyalty were included in the secondary data that supported the analysis. The study's result noted that customer loyalty, customer happiness, and customer relationship management.

A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT AND SUPPORT WITH INDIAN FMCG COMPANIES

"A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT AND SUPPORT WITH INDIAN FMCG COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.e40-e42, June-2024, Available :http://www.jetir.org/papers/JETIR2406408.pdf

"A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT AND SUPPORT WITH INDIAN FMCG COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppe40-e42, June-2024, Available at : http://www.jetir.org/papers/JETIR2406408.pdf