• Dhaif Allah Naji Mohammed AL sadi
• (Dr).D.M Khandare

Abstract This empirical study delves into the adoption and utilization of e-commerce within Yemeni enterprises, shedding light on the current landscape of electronic business transactions in the region. With the global expansion of digital commerce, understanding the specific challenges and opportunities faced by organizations in Yemen becomes imperative for both academics and practitioners. Through a comprehensive analysis of data collected from Yemeni enterprises, this research aims to identify the factors influencing the adoption of e-commerce, assess the level of implementation, and examine the impact on organizational performance. The findings of this study provide valuable insights into the strategies needed to foster e-commerce growth in Yemen, offering recommendations for policymakers and business leaders seeking to leverage digital technologies for sustainable economic development.

Key words: E-Commerce, Yemeni Industries, Electronic Business, organizational performance

""EXPLORING E-COMMERCE ADOPTION IN YEMENI ENTERPRISES: AN EMPIRICAL INVESTIGATION"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.e456-e468, June-2024, Available :http://www.jetir.org/papers/JETIR2406463.pdf

""EXPLORING E-COMMERCE ADOPTION IN YEMENI ENTERPRISES: AN EMPIRICAL INVESTIGATION"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppe456-e468, June-2024, Available at : http://www.jetir.org/papers/JETIR2406463.pdf