• Dr. Chandrakala.L

This study assesses the effectiveness of green marketing tactics used to promote organic grocery items and looks at the factors that influence consumers in Hyderabad to purchase organic groceries. Relationships between customer perceptions of quality, freshness, satisfaction, social impact, advertising, and actual sales were investigated by quantitative analysis, which included chi-square and correlation coefficient computations. The results show a strong correlation between good impressions and increased organic sales, indicating that customer perceptions affect purchasing decisions. Expectations that quality, contentment, social influence, and advertising have a favourable impact on purchases are supported by theoretical links to regression analysis. These observations advance our knowledge of consumer behaviour and offer direction for creating green marketing plans that effectively promote organic goods and advance Hyderabad's sustainable food sector.

Organic grocery products/purchases, green marketing, sustainable food industry.

"From Farm to Table: Green Marketing of Organic Products in Hyderabad, Telangana", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.e567-e575, June-2024, Available :http://www.jetir.org/papers/JETIR2406474.pdf

"From Farm to Table: Green Marketing of Organic Products in Hyderabad, Telangana", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppe567-e575, June-2024, Available at : http://www.jetir.org/papers/JETIR2406474.pdf