• Dr. P. Sumalatha
• Tammineani Sarath Chowdary

As e-commerce has grown in recent years, so online shopping has increased with the number of product reviews posted online. The consumer’s recommendations or complaints influence significantly customers and their decision to purchase. Sentiment polarity analysis is the interpretation and classification of text-based data. The main goal of our work is to categorize each customer’s review into a class that represents its quality (positive or negative). Our sentiment polarity detection consists of the following steps: preprocessing, feature extraction, training, classification, and generalization. First, the reviews were transformed into vector representation using different techniques of Tf-Idf and Tokenizer. Then, we trained with a machine learning model of SVM Linear, RBF, Sigmoid kernel, and a deep learning model LSTM. After that, we evaluated the models using accuracy, f1-score, precision, and recall. Our LSTM model predicts an accuracy of 86% for Amazon-based customer reviews and an accuracy of 85% for Yelp customer reviews.

Keywords: Sentiment Analysis, Sentiment Polarity, Opinion Mining, Natural Language Processing (NLP), Machine Learning, Text Classification, Emotion Detection, Sentiment Classification, Text Analysis, Lexicon-based Sentiment Analysis, Deep Learning, Supervised Learning.

"Sentiment Polarity Detection using Machine Learning and Deep Learning.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.e734-e744, June-2024, Available :http://www.jetir.org/papers/JETIR2406495.pdf

"Sentiment Polarity Detection using Machine Learning and Deep Learning.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppe734-e744, June-2024, Available at : http://www.jetir.org/papers/JETIR2406495.pdf