• Mr. N. Muthuraja

Abstract The scope of marketing is typically seen as the task of creating, promoting, and delivering goods and services to consumers and businesses. In fact, marketing people are involved in marketing 10 types of entities: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller's need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it.

Consumer, Product, Marketing.

"A STUDY ON THE CONSUMER PREFERENCE TOWARDS THE PRODUCT OF KILBAN FOODS (I) PVT. LTD., CALICUT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.f28-f37, June-2024, Available :http://www.jetir.org/papers/JETIR2406504.pdf

"A STUDY ON THE CONSUMER PREFERENCE TOWARDS THE PRODUCT OF KILBAN FOODS (I) PVT. LTD., CALICUT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppf28-f37, June-2024, Available at : http://www.jetir.org/papers/JETIR2406504.pdf