• Sweta singh

Purpose of writing this research paper is to understand how Covid 19 Pandemic has affected the investment and financial decisions of individual in Tier 2 city and Capital of Uttar Pradesh Lucknow. A literature review was undertaken on Covid 19 and the steps taken to control and fight back with the pandemic. A review was done on the lockdown measure taken by the government and its impact and affect on the individual household income, savings and investment. The respondents were basically belonging to service sector in public undertaking like Hindustan Aeronautics limited, and civil defense. Apart from that some respondents are from the business class who suffered a lot during prolong lockdown at the time of Covid Pandemic that led to decline and withdrawal of investment amount in SIPs. As per the findings of the study Significant association was found between measures taken to spread Covid 19 and individual Income and such measures directly impacted savings and investment Drop was seen in the SIP investment during Covid 19 pandemic. Secondly Association was also found between the gender and the amount invested. The results highlighted the socio- economic effects of the Covid 19 pandemic at micro level that enables the financial institutions and other firms to better handle such situations. The scope of this research is limited future research should consider larger samples and different contexts to get more deeper findings about Socio economic effects of Covid 19 Pandemic.

Investment behavior, Covid 19, Household income, savings, SIP Investment.

"STUDY OF THE IMPACT OF COVID 19 ON INVESTMENT BEHAVIOUR OF INDIVIDUALS IN THE CAPITAL CITY LUCKNOW, UTTARPRADESH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.f143-f152, June-2024, Available :http://www.jetir.org/papers/JETIR2406516.pdf

"STUDY OF THE IMPACT OF COVID 19 ON INVESTMENT BEHAVIOUR OF INDIVIDUALS IN THE CAPITAL CITY LUCKNOW, UTTARPRADESH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppf143-f152, June-2024, Available at : http://www.jetir.org/papers/JETIR2406516.pdf