• Himani Gupta

The Availability Of The Internet In Shopping Has Drastically Impacted Shopping Practices, Thus Changing The Nature Of Shopping. The Purpose Of This Research Is To Uncover The Various Ways Through Which Online Shopping Influences The Behavior Of Consumers In Relation To Purchasing. The Availability And Flexibility Of The Online Systems Have Greatly Endowed The Consumers With Incomparable Influence Over Their Purchasing Processes Through Price Comparison, Information Retrieval, And Product Variety. Furthermore, The Synergy Of Recommendation And Targeted Advertisement Has Accorded The Control Of Consumers’ Choices To The E-Commerce Platforms. However, This Change Also Brings Problems, Such As On-Line Shopping, Trust In Data Privacy, Reliability Of Information And Susceptibility To Impulse Buying Due To Convenience Of Shopping. Studying These Dynamics, This Research Intends To Contribute To The Understanding Of How E-Shopping Changes A Consumer’s Behavior And What Strategies Both Business And Policy-Making Can Apply To This Novel Environment. The Study Indicates That Despite The Presence Of Several Advantages In Online Shopping, It Is Imperative To Counterbalance Its Risks In Order To Secure A Healthy Future For Consumers.

Online Shopping, Consumer Behavior, E-Commerce, Purchasing Patterns, Consumer Preferences, Digital Marketing, Impulse Buying, Price Comparison, Product Reviews, Personalization, Data Privacy ,User Experience , Consumer Trust, Shopping Convenience, Market Trends, Retail Transformation, Online Retail, Customer Satisfaction, Buying Decision Process, Mobile Shopping

"IMPACT OF ONLINE SHOPPING ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.f153-f170, June-2024, Available :http://www.jetir.org/papers/JETIR2406517.pdf

"IMPACT OF ONLINE SHOPPING ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppf153-f170, June-2024, Available at : http://www.jetir.org/papers/JETIR2406517.pdf