• T.Sukeerthi
• A.Vani

In this study, Retail marketing is the process of bringing a product directly to the customers through stores involves planning, promotion and presentation of the product. We specified the constructing sales places and receiving motivation balance each other out when carried out in developing nations, which impacts how well sales duties are performed overall. Due to the connection between commission-based jobs and performance, managers may place more focus on these duties. The development of long-term connections were largely dependent on sales staff with business partners, including customers and suppliers. Since the connection serves as the main channel between the buyer and the seller, it has the potential to have a significant impact on how the buyer views the seller's dependability, the worth of their services and ultimately, how interested they are in maintaining the relationship. Previous researchers typically made the assumption that every review of a product has the same chance of being read by consumers when examining the effect of online reviews on product sales. The availability of information play a part in consumer decision-making, according to information processing and decision-making theories. In order to study the relationship between online reviews and product sales, which are represented by sales rank data, we incorporate the idea of review visibility. Here we examined three different ways i.e. (1) the case where we assume that every online review has the same chance of being viewed; (2) the case where we assume that consumers sort online reviews by the most helpful mechanism; and (3) the case where we assume that consumers sort online reviews by the most recent mechanism. By receiving the three cases of data we compare the product sales of different retail stores in Andhra Pradesh.

Stores, SPSS software, Cross tab, Chi-square.

"A STUDY ON COMPARATIVE ANALYSIS OF PRODUCT SALES WITH REFERENCE TO THE SELECTED STORES ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.f681-f688, June-2024, Available :http://www.jetir.org/papers/JETIR2406575.pdf

"A STUDY ON COMPARATIVE ANALYSIS OF PRODUCT SALES WITH REFERENCE TO THE SELECTED STORES ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppf681-f688, June-2024, Available at : http://www.jetir.org/papers/JETIR2406575.pdf