• Sumeer Ahmad Ganie
• Muzafar Ahmad Shah
• Naidah Gull

Online retailing has emerged as a crucial business model for numerous firms. The pressing practical challenge faced by these retailers is how to effectively win, satisfy, and retain customers. Drawing from the theory of reasoned action, a study was conducted using questionnaire surveys to investigate the factors influencing consumers' intention to repurchase in the context of platform-based online retail. The findings reveal that consumer repurchase intention is significantly influenced by consumer satisfaction. Furthermore, consumer satisfaction is positively and significantly influenced by product quality and price, but not by website design, information quality, order fulfillment, and consumer service quality. Consequently, platform-based online retailers are advised to strategically allocate marketing resources and focus on enhancing customer satisfaction by improving product quality and leveraging competitive pricing strategies.

repurchase intention, consumer satisfaction, service quality, Online –retailing

"The Impacts of E-service Quality on Customers ' Repurchase Intention in Platform Online Retailing: An Empirical Investigation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.g55-g63, June-2024, Available :http://www.jetir.org/papers/JETIR2406609.pdf

"The Impacts of E-service Quality on Customers ' Repurchase Intention in Platform Online Retailing: An Empirical Investigation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppg55-g63, June-2024, Available at : http://www.jetir.org/papers/JETIR2406609.pdf