• M.Krishnaveni
• Dr.K.Umamageswari

The rapid growth of digital marketing has significantly impacted consumer behaviors across different demographics, including rural women. Despite the digital divide, rural women are increasingly engaging in e-commerce. However, this transition comes with its own set of challenges and complexities. A major issue is understanding the specific factors that influence or impede online shopping behaviors among rural women. Obstacles such as limited access to technology, lack of digital literacy, trust issues and socio-cultural barriers need to be addressed. Moreover, the effectiveness of digital marketing strategies in reaching and engaging this demographic to promote online shopping has not been thoroughly explored. Therefore, an in-depth investigation is required to uncover the intricacies of rural women's online shopping behaviors, the influence of digital marketing and potential strategies to enhance their e-commerce experiences. Such a study would not only fill gaps in academic research but also provide valuable insights for marketers looking to penetrate this growing market.

User-Friendly Interfaces, Payment Solutions, Reviews and Ratings, Community Engagement, Digital Literacy, Cultural Sensitivity and Customer Feedback

"IMPACT OF DIGITAL MARKETING ON E-SHOPPING BEHAVIOR AMONG RURAL WOMEN CUSTOMER IN UDUMALPET TALUK ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.g64-g69, June-2024, Available :http://www.jetir.org/papers/JETIR2406610.pdf

"IMPACT OF DIGITAL MARKETING ON E-SHOPPING BEHAVIOR AMONG RURAL WOMEN CUSTOMER IN UDUMALPET TALUK ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppg64-g69, June-2024, Available at : http://www.jetir.org/papers/JETIR2406610.pdf