• Kaavya V

This study on the retail industry, attempts to rigorously analyze the factors which influence the consumers to move towards the organized retailing from unorganized retailing. The study also helps the retailers by revealing the facts regarding the most prioritized attributes of the retail stores which attract the consumers towards them. Objectives of the Study are: to analyze the factors which influence the consumers to prefer organized retailing from unorganized retailing; to analyze the external forces which influence the choice of consumers and how these forces can be accounted for in future; to ascertain how are organized retailers perceived; to analyze the most favored retail attributes by consumers and how will they change in future; The organized retailers must give importance to all the attributes like variety, service, discount, mode of payment with special attention to variety of products; the organized retailers must focus on additional facilities like Kids Park, restaurant etc as additional facilities are the one which more fascinates the consumers; consumers are looking for corporate image of the shop, flexibility, infrastructure, layout and display, self-service, after sale service and all other similar facilities and so organized retailers must focus on all these areas. Satisfaction level about price in organized formats is comparatively low and so it must be focused. It is also to be noted that in the next level of cities, only departmental stores and supermarkets alone given more priority in organized formats. This study will help the retailers to make an analysis of them and understand where they stand, and in order to move forward in what areas they must focus. It also helps them by providing consumers expectations towards the organized formats so that they can make appropriate arrangements.

Organized retail, quality, merchandise

"A Study on the Changing Preference of Customers from Unorganized to Organized Retailing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.g425-g431, June-2024, Available :http://www.jetir.org/papers/JETIR2406650.pdf

"A Study on the Changing Preference of Customers from Unorganized to Organized Retailing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppg425-g431, June-2024, Available at : http://www.jetir.org/papers/JETIR2406650.pdf