• Abdiaziz Ali Nour

The research investigated Trust in Domestic E-commerce in Somaliland, focusing on Consumer Perceptions and Behavior. Employing a descriptive research design, the study ensured representative sampling through non-probability sampling methods, specificall parposive sampling. The sample size of 210 individuals was carefully determined using the Solvents Formula to ensure statistical significance. Ethical standards were strictly adhered to, with informed consent obtained from participants, and confidentiality maintained throughout the research process. The findings revealed that Customer Support plays a crucial role in building trust, with a pooled mean of 1.82284 and a standard deviation of 0.2886. Similarly, Online Reviews influence trust levels, with a pooled mean of 1.9601 and a standard deviation of 0.8317, albeit with more variability in impact. Additionally, the study highlighted a significant correlation between building trust and the frequency of purchases in online businesses, as evidenced by a pooled mean of 2.35496 and a standard deviation of 0.9076. These results emphasize the importance of enhancing trust through robust customer support and effective management of online reviews to bolster consumer trust levels and ultimately increase the frequency of online purchases.

Somaliland, E-commerce , Trust Consumer Behavior, Customer Support

"Trust in Domestic E-commerce in Somaliland, focusing on Consumer Perceptions and Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.g608-g619, June-2024, Available :http://www.jetir.org/papers/JETIR2406669.pdf

"Trust in Domestic E-commerce in Somaliland, focusing on Consumer Perceptions and Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppg608-g619, June-2024, Available at : http://www.jetir.org/papers/JETIR2406669.pdf