• Dr.T.S.AGILLA

Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models, algorithms, and machine learning to produce customer insights that marketers can use to optimize spending, customize content, and personalize the customer journey. AI is used in marketing to provide actionable recommendations for managing relationships by integrating multiple data sources and systems, AI can generate a profile for each consumer, so that decision-makers can understand what drives their customers’ choices and guide them to their next best action. The present paper mainly attempts to study the role of AI in digital marketing. This study is based on secondary data. The following are the important objectives of the study:1. to study about the components of AI 1.to study about the AI technologies used in digital marketing, 2.to study the impact of Artificial intelligence in digital marketing,3.to know the benefits of AI in digital marketing. Keywords – AI ( Artificial Intelligence), Digital Marketing, Technologies

Keywords – AI ( Artificial Intelligence), Digital Marketing, Technologies

"Role of Artificial Intelligence in Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.g638-g642, June-2024, Available :http://www.jetir.org/papers/JETIR2406672.pdf

"Role of Artificial Intelligence in Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppg638-g642, June-2024, Available at : http://www.jetir.org/papers/JETIR2406672.pdf