• Dr. Subhash Chandra

ABSTRACT The research paper is focused on the study of Consumer buying behaviour along with their perceptions towards electric vehicles in India today. Automakers are planning to produce thousands of vehicles per year but the purchase decisions are based on the factors that customer experience internally and externally where they think twice before purchasing a vehicle. One of the main reasons for this change is rapid increase in the rate of fuel and increase in environmental pollution. Electrical Vehicles are environmentally friendly and offer lot of other advantages over the conventional vehicles. Despite the government enacting electronic vehicle policies, the current market penetration of electronic vehicles is very low. In this study an effort has been made to identify the various challenges of electric vehicles and to analysis and review the government incentives to penetrate growth of electric vehicles in India. As empirical findings are calculated using survey with 200 respondents in various towns of Himachal Pradesh. Primary data is collected through structured questionnaire interaction with the customers who wanted to purchase the Electric Vehicles in future. The secondary data is being collected through different websites and publications. Due to increasing trend of electric vehicles it becomes really important for us to figure what are the areas where electrical vehicles are lacking or what are the areas where it is perfect. The electric vehicles market recorded a volume sale of 24.8 million units in 2023 and is expected to grow at a CAGR of 10.9% during the forecast period (2022-2030).

Electric Vehicles, Buying Behaviour, Consumer Perception, Trends, Consumer.

"“CONSUMER BUYING BEHAVIOUR TOWARDS ELECTRIC VEHICLE IN INDIA: TRENDS, INFLUENCES AND CHALLENGES.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.g858-g864, June-2024, Available :http://www.jetir.org/papers/JETIR2406698.pdf

"“CONSUMER BUYING BEHAVIOUR TOWARDS ELECTRIC VEHICLE IN INDIA: TRENDS, INFLUENCES AND CHALLENGES.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppg858-g864, June-2024, Available at : http://www.jetir.org/papers/JETIR2406698.pdf