• Dr D B Singh

Cultural values play a very prominent role in grooming an organization from within. A healthy environment provides better productivity, which, in turn, brings prosperity to the organization. One of the primary responsibilities of a leader in an organization is to develop and maintain the organizational culture. The success of a leader will depend, to a larger extent, on fair communication of organizational culture. Organizational culture and its values influence the organizational functions. Cultural values are the deeper level of shared values and belief that are followed by the members of the social group. This research paper discusses in detail about the influence and impact of culture upon organizational values. Productive cultural change will occur if leaders correctly analyze the organization's existing culture, and evaluate it against the cultural attributes needed to achieve objective of the organization.

Organization, Leader, Culture, Values, Environment

"The Cultural Factors and Their Influence on Organizational Values", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.h919-h926, June-2024, Available :http://www.jetir.org/papers/JETIR2406799.pdf

"The Cultural Factors and Their Influence on Organizational Values", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. pph919-h926, June-2024, Available at : http://www.jetir.org/papers/JETIR2406799.pdf