• Mansi Jadeja

Since the mid-1970s, many scholastic examinations have been led in risk perception situated research inside the sociologies (e.g., nonfinancial regions) across different parts of learning. The scholastic establishment relating to the "psychological aspects" of risk discernment concentrates on in social money, bookkeeping, and financial aspects created from the prior deals with unsafe ways of behaving and dangerous exercises. This exploration on dangerous and perilous circumstances depended on examinations performed at Choice Exploration (an association established in 1976 by Paul Slovic) on risk discernment archiving explicit conduct risk qualities from brain research that can be applied inside a financial and Investment dynamic setting. A remarkable topic inside the gamble insight writing is the manner by which a financial backer cycles data and the different conduct finance hypotheses and issues that could impact an individual's insight of hazard inside the judgment interaction. The different conduct finance speculations and ideas that impact a singular's impression of chance for various sorts of monetary administrations and speculation items are heuristics, overconfidence, prospect theory, loss aversion, representativeness, framing, anchoring, familiarity bias, perceived control, expert knowledge, affect (feelings), and worry.

risk, perception, risk perception, perceived risk, judgment, decision making, behavioral decision theory (BDT) , behavioral risk characteristics , behavioral accounting, standard finance, behavioral finance , behavioral economics, psychology, financial psychology, social sciences, efficient market hypothesis, rationality, bounded rationality, classical decision theory, information overload

"The Psychology of Risk: The Behavioral Finance Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.i31-i42, June-2024, Available :http://www.jetir.org/papers/JETIR2406804.pdf

"The Psychology of Risk: The Behavioral Finance Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppi31-i42, June-2024, Available at : http://www.jetir.org/papers/JETIR2406804.pdf