• Mayukh Mukherjee
• Dr. Masuma Mehta

Businesses must navigate the complicated and constantly changing digital world in an era where digital interactions predominate to create and maintain an effective online presence. This study critically examines how traditional marketing techniques are transformed into digital ones. The study examines important digital channels, such as email marketing, social media, and search engines, and how they have shaped modern online advertising. The study emphasises the importance of providing engaging and focused content to connect with the discerning and diversified internet audience. Moreover, it delves into the assimilation of data-driven decision-making, stressing the tactical application of analytics and consumer insights to enhance marketing tactics. The article strives to provide insights into the dynamic interplay of technology, content, and data in the pursuit of efficient online promotion by taking a holistic approach to unravel the complexities of digital marketing. This study adds to the body of knowledge in academia by thoroughly grasping the opportunities and difficulties associated with navigating the digital realm. For companies looking to improve their online presence, it offers practical insights and a road map for the thoughtful application of digital marketing techniques. Ultimately, this study is a useful tool for academics, marketers, and company executives attempting to navigate the complex world of digital marketing in the modern business setting.

Digital marketing, Advertising strategies, Digital channels, Technological advancements, Social media, Innovation in marketing

"Navigating the Digital Landscape: Strategies for Effective Online Presence and Promotion", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.i430-i438, June-2024, Available :http://www.jetir.org/papers/JETIR2406845.pdf

"Navigating the Digital Landscape: Strategies for Effective Online Presence and Promotion", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppi430-i438, June-2024, Available at : http://www.jetir.org/papers/JETIR2406845.pdf