• Medicharla PrasadRao
• Donkena Harish

This study attempts to determine how consumers feel about companies that claim to be environmentally friendly. Many businesses make an effort to show their concern for the environment and draw in customers who want to do their part to make the world greener.Contrarily, this has increased the practice of "green washing," in which businesses come up with plans to draw customers in on the pretext of environmental sustainability and caring for Mother Nature. The study examined how greenwashing affects consumer purchasing decisions. The respondents' socioeconomic profiles were looked at, to gain a better understanding of the consumer base. A theoretical framework was designed by us to understand the bearing factors namely, Beliefs, Loyalty, Reputation, Perceived Quality and Awareness have on Green Washing.This study will help students and professionals alike in gaining knowledge about how customers today perceive the landscape of eco-friendly initiatives undertaken by companies, and their understanding about the subject of greenwashing.

Customer Perception and Green Companies

"A STUDY ON CUSTOMER PERCEPTION ON GREEN WASHING OF THE COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.i605-i611, June-2024, Available :http://www.jetir.org/papers/JETIR2406867.pdf

"A STUDY ON CUSTOMER PERCEPTION ON GREEN WASHING OF THE COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppi605-i611, June-2024, Available at : http://www.jetir.org/papers/JETIR2406867.pdf