• Ankit Raghuvanshi

Digital data depersonalisation is increasingly critical in safeguarding privacy in India's rapidly expanding digital landscape. This paper examines the challenges and approaches associated with digital data depersonalisation within the Indian context, focusing on legal, technical, and ethical dimensions. The legal challenges stem from aligning India's emerging data protection legislation, notably the Personal Data Protection Bill, with international privacy standards. Ensuring legal clarity and enforcement mechanisms that protect individuals' privacy rights without hindering technological advancement is paramount. Technically, the challenge lies in developing robust depersonalisation methods that effectively prevent re-identification of anonymised data, amidst evolving and sophisticated re-identification techniques. Ethically, the tension between maximising data utility and ensuring individual privacy protection is particularly pronounced in sectors like healthcare and finance, where data sensitivity and potential misuse are significant concerns. This paper explores advanced anonymisation techniques such as differential privacy, data masking, and synthetic data generation as potential solutions. Additionally, it emphasises the importance of a comprehensive compliance framework that integrates these technical measures with stringent legal standards. Public awareness and education initiatives are also highlighted as crucial for fostering a privacy-centric culture. The collaborative efforts of policymakers, technology experts, and ethicists are essential in navigating the complex landscape of data privacy. While digital data depersonalisation in India faces multifaceted challenges, adopting a multi-faceted approach that combines legal rigour, technical innovation, and ethical responsibility can effectively safeguard individual privacy while leveraging the benefits of digital data.

Data depersonalisation, Privacy protection, Personal Data Protection Bill, Anonymisation techniques, Re-identification, Differential privacy, Data masking, Synthetic data generation, Compliance framework, Legal challenges, Ethical considerations, Digital data, Data privacy, Public awareness

"Digital Data Depersonalisation in India: Challenges and Approaches", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.i630-i641, June-2024, Available :http://www.jetir.org/papers/JETIR2406871.pdf

"Digital Data Depersonalisation in India: Challenges and Approaches", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppi630-i641, June-2024, Available at : http://www.jetir.org/papers/JETIR2406871.pdf