• Dr.S.MADASAMY

In India, the commercial banks have seen many developments to face the competition among their competitors. Modern technology is one field that the banking sector spotlights for this competition. Now-a-days, e-banking is the most popular technology used by banks. E-banking is the result of technological advancement and competition. This study focuses on the fulfillment level of customers towards e-banking facility is provided by both sector of banks in Tiruvarur town. The objectives of the present study are: to assess the factors influencing in the implementation of e-banking rendered by public and private sector banks: and to find out the satisfaction level of customers of public and private sector banks towards usage of e-banking. The researcher has adopted convenience sampling method. The primary data were collected through well structured questionnaire. From the investigation, it is unveils that the fulfillment of ATM services provided to the customers of public sector banks and private sector banks were satisfied equally. Besides, the customers are satisfied with the e-banking facility is rendered by private banks. The study suggests that banks should keep its applications more users friendly and upto date. ATMs receive the higher attraction among the e-banking channels. Banks must pay concentration and plan to make the ATMs as the key distribution channels for all kinds of banking transactions.

E-banking, internet banking, mobile banking, green banking, ATM services, etc.

"A STUDY ON CUSTOMERS’ SATISFACTION TOWARDS E-BANKING SERVICES OF THE PUBLIC AND PRIVATE SECTOR BANKS IN TIRUVARUR TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.669-675, May-2019, Available :http://www.jetir.org/papers/JETIRBP06117.pdf

"A STUDY ON CUSTOMERS’ SATISFACTION TOWARDS E-BANKING SERVICES OF THE PUBLIC AND PRIVATE SECTOR BANKS IN TIRUVARUR TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp669-675, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06117.pdf