• Ravi Sharma
• Dr. Ritika Moolchandani

In this study we are presenting a business growth by promotion strategies of smart phone in Indian market. Use of modern smart phone has been ever increasing and has reached metros, urban cities and is slowly reaching Indian villages. The aim of this paper improved promotion strategies of mobile marketing companies. The mobile phone industry has entered the era of smart phones; consumers now have quite different views and demands of mobile devices. To achieve the above objective I have not restricted my study to just Marketing strategies of smart phones. In order to study about the smart phone business in India, and to understand the scope that Marketing of smart phone has in this business, I have extended to do a detailed study of Smart phone market of the other competitors smart phone companies.

Phone; Market; Promotion; Growth; Business;

"The Business Growth by Promotion Strategies of Smart Phone in Select Indian Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.63-65, May-2019, Available :http://www.jetir.org/papers/JETIRCC06013.pdf

"The Business Growth by Promotion Strategies of Smart Phone in Select Indian Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp63-65, May-2019, Available at : http://www.jetir.org/papers/JETIRCC06013.pdf