• Dr. Vijaya Amitesh Gondane
• Manpreet Pawar

The present research attempts to find out the customer satisfaction of one of the prominent ice cream manufacturing company NaturalFresh Ice Cream Brand has launched their franchise in the year 2015 in Nagpur city of Maharashtra, India. The objective of the company is to serve customers with the best quality and taste to bring the change in the ice cream slowly as company want to change the entire brand experience and to serve the customers as the way they love it. It is a found that the more a business gives to customers, the more it also gets in return. That is why the companies of today are making sure that their customers are satisfied. Customers and businesses know that a high customer satisfaction can show not only the quality of their products. It also highlights the great experience that they provide. In short customers' satisfaction to a brand leads to more purchases and recommendations. Customer satisfaction drives revenue. It contributes to a company's growth and stability. It has been found that the company is offering various products/ice creams with natural fruits flavor in it. Primary data was collected with the help of questionnaire from 130respondents. Questions were asked to the respondents from different area of Nagpur. (25%East, 25%West, 25%North,25%South). After this data analysis, the researcher found that the objective tostudy the customer satisfaction of Natural Fresh Ice cream is fulfilled. From the research it is concluded thatthe brand should continue with their slow philosophy which leads company the customer satisfaction.

marketingmanagement, customer,customer satisfaction,Natural Fresh ice cream.

"Study on customer satisfaction of Natural Fresh Ice Cream in Nagpur city.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.42-51, May-2019, Available :http://www.jetir.org/papers/JETIRCE06004.pdf

"Study on customer satisfaction of Natural Fresh Ice Cream in Nagpur city.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp42-51, May-2019, Available at : http://www.jetir.org/papers/JETIRCE06004.pdf