• Dr Ritesh H Patel

The social rules that guide a person 's behaviour or activities are known as morals. Ethical values include honesty, integrity, fairness, responsibility and accountability. The ethical banking includes An issue that is in accordance with ethical principles includes functioning pursuant to principles and having able to show how leadership, planning, and judgment have been influenced by ethical concepts. Because a decade, the financial business has seen a slew of scams, avarice, bad ethical norms, and inside conflicts control and increase in non-performing assets. This study attempts to examine the customers’ view regarding ethical issues in banking services in India. The aim of the learning is to identify the major ethical issues in banking services corresponding to 7 Ps i.e. Creation, Value, Place, Raise, Folks, Physical Indication and Procedure, of service marketing. It analyzes which Ps of banking services are contributing the most towards unethical behavior of banking sector in India.

Banking Products, Banking Sector, Ethics, Issues, Unethical Practices.

"A Study of Customers’ Perception Towards Ethical Issues In Banking Products And Services: With Special Reference To Selected Banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.113-119, March-2019, Available :http://www.jetir.org/papers/JETIRFL06015.pdf

"A Study of Customers’ Perception Towards Ethical Issues In Banking Products And Services: With Special Reference To Selected Banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp113-119, March-2019, Available at : http://www.jetir.org/papers/JETIRFL06015.pdf