• Rugveda Kadam

With the progress in science and technology, Artificial intelligence has flourished in the fields of media and entertainment. At present, the use of artificial intelligence in the entertainment industry mainly includes experience and personalization, search optimization, real-time object detection, predictive analysis, categorization and classification, metadata tagging automated transcription, etc. Artificial intelligence is also used for writing articles. Social media platforms such as Facebook, Instagram, Snapchat, and Pinterest use all kinds of AI technology from analytics to computer vision to provide more personalized products and services for their users. The entertainment giants such as blizzard entertainment, Walt Disney World, Google, Microsoft, and intel are creating and launching AI- driven innovations and entertaining consumers by providing them with a next- generation experience. AI in the entertainment industry has led to helping in the faster completion of movies. Its predictive analysis makes marketing faster. One can personalize its content to their liking. The use of Augmented reality (AR) and Visual reality (VR) provides a great experience for users. AI makes the visual content more interactive and interesting.

ARTIFICIAL INTELLIGENCE IN ENTERTAINMENT AND MEDIA INDUSTRY

"ARTIFICIAL INTELLIGENCE IN ENTERTAINMENT AND MEDIA INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.213-218, June-2023, Available :http://www.jetir.org/papers/JETIRFY06028.pdf

"ARTIFICIAL INTELLIGENCE IN ENTERTAINMENT AND MEDIA INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. pp213-218, June-2023, Available at : http://www.jetir.org/papers/JETIRFY06028.pdf