• Mitesh Radheshyam Lohia
• Pooja Upadhyay

Nowadays, Indian companies are emerging rapidly entering into the industrial sectors of the Indian Market. These companies are effortlessly trying to expand their business and trade among the consumers of the Indian Market to capture the Indian Market Share of their sectors. Due to the digitization phase started in India, in the last few years, the Indian Companies are now also focusing more on e-commerce with their company’s best digital services for their consumers to generate strong sales of their company in the current financial year. The majority of these Indian Companies are currently also active in the foreign market as well. Speaking about the business crisis these companies are facing is not as easy compared to the current period as it has been in previous decades. The company has to come up with an initiative of innovative practices without damaging the company’s reputation in the market between consumers and its competitors, with a steady flow of its sales without affecting any feelings of any of the people concerned in the market. The same innovative practice was seen and carried out by one of the Indian Companies called Zomato. The company was founded in 2008 by the Founders Deepinder Goyal & Pankaj Chaddah under the name FoodieBay, which was renamed further as Zomato (the existing name) in 2010 to date. The Zomato Company is an Indian Multinational Restaurant Aggregator and Food Delivery Company. The Zomato Company works through its private application with registered data of more than 90 million active users and more than 1.5 million registered restaurants to serve its users.

A study of Zomato Company's Innovative Practices of the Current Business Crisis in Mumbai

"A study of Zomato Company's Innovative Practices of the Current Business Crisis in Mumbai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.380-384, June-2023, Available :http://www.jetir.org/papers/JETIRFY06052.pdf

"A study of Zomato Company's Innovative Practices of the Current Business Crisis in Mumbai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. pp380-384, June-2023, Available at : http://www.jetir.org/papers/JETIRFY06052.pdf