• Rohit Keshav Kale
• Hardik Meghji Jethva

This study researches the impact of innovative hoardings on client direct in the rapidly creating Indian OTT market. With the OTT business expected to reach $15 billion by 2030, the assessment concentrates, responsibility, and personalization in innovative gathering notices. The study, which was led in Mumbai with a review of fifty customers, aims to translate the evolving elements that exist between traditional outside advertising and the computerized domain. The degree entails delving into what innovation entails for customer commitment and awareness on OTT platforms, while the obstacles evaluate the ability to separate the impact of computerized displays from other advertising drives. This study reveals insight into how promoting and content utilization in India will foster from now on.

OTT Platforms, Digital Hoardings, Consumer Behaviour, Advertising Effectiveness, Personalization, India

"A Study on impact of Digital & Creative Hoarding on OTT Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.149-156, February-2024, Available :http://www.jetir.org/papers/JETIRGC06018.pdf

"A Study on impact of Digital & Creative Hoarding on OTT Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. pp149-156, February-2024, Available at : http://www.jetir.org/papers/JETIRGC06018.pdf