• Dr. Renuka Ganesh Karpe

This research paper aims to investigate the influence of marketing and advertising strategies on the behavior of rural consumers. As rural markets play a crucial role in the economic development of many countries, understanding the dynamics of consumer behavior in these areas is essential for businesses to formulate effective marketing strategies. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gain a comprehensive understanding of the factors affecting rural consumer behavior and the impact of marketing and advertising on their purchasing decisions.

Rural Consumer Behavior, Marketing, Advertising, Socio-economic Factors, Digital Media, Consumer Decision-making

"Impact of Marketing and Advertisement on the Behavior of Rural Consumers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.177-182, February-2024, Available :http://www.jetir.org/papers/JETIRGC06021.pdf

"Impact of Marketing and Advertisement on the Behavior of Rural Consumers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. pp177-182, February-2024, Available at : http://www.jetir.org/papers/JETIRGC06021.pdf