• Dr. Neena Katkar
• Aishwarya Mahajan
• Vrushang Mulekar

Wandering into the core of provincial India, where agribusiness is the backbone of networks, this study dives into the ground-breaking capability of web-based business for advancing and selling country items in the Indian market. It portrays the difficulties looked at by neighbourhood makers, the promising accounts of strengthening through internet-based stages, and the vital job of government drives. The study by Jamaluddin, Khan, and Sreeraman Aithal, which shed light on the intricate dynamics of the adoption of e-commerce in the agricultural sector, is the subject of the literature review. Discoveries show the beginning yet significant steps in web-based business reception, challenges faced by country makers, and the positive effect on jobs and the rustic economy. The review closes with bits of knowledge into the cooperative future between online business organizations, the public authority, and homesteads, accentuating the requirement for custom fitting systems and stages. This examination rests on different sources, including government reports, insightful investigations, and genuine stories from country craftsman.

Rural India, E-commerce, Agricultural Sector, Empowerment, Government Initiatives, Livelihoods, Challenges, Adoption, Rural Producers, Digitalization, Online Platforms.

"A Study on Role of E-Commerce in Promoting and Distributing Rural Produce in Indian Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.215-221, February-2024, Available :http://www.jetir.org/papers/JETIRGC06025.pdf

"A Study on Role of E-Commerce in Promoting and Distributing Rural Produce in Indian Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. pp215-221, February-2024, Available at : http://www.jetir.org/papers/JETIRGC06025.pdf