• Dr. Piyush U. Nalhe

Purpose: This study explores the convergence of digital marketing and artificial intelligence (AI), with the goal of understanding the changing dynamics and transformative impact on current business practices. Methodological Approach: The report employs a comprehensive examination that includes industry norms, real-life examples, and technology progress to analyze developing patterns in AI-driven digital marketing. Findings: The study reveals valuable information on the changing digital marketing environment, specifically examining how AI affects customer interactions, data-based decision-making, and the incorporation of intelligent automation. Research Limitations: Recognizing the extent of the research, limits encompass possible restrictions in the capacity to apply findings to a wider context and the ever-changing nature of the AI and digital marketing field. Practical Implications: The findings have strategic significance for firms who are negotiating the interdependent link between AI and digital marketing. They provide practical insights for effectively adapting to this constantly changing context. Originality: This research enhances the area by offering a detailed comprehension of the revolutionary connection between AI and digital marketing, introducing novel perspectives to the current pool of information.

Artificial Intelligence, Digital Marketing, Trending Marketing and Technological Transformation.

"ARTIFICIAL INTELLIGENCE-ENABLED DIGITAL MARKETING: TREND AND TECHNIQUES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.217-225, April-2024, Available :http://www.jetir.org/papers/JETIRGE06045.pdf

"ARTIFICIAL INTELLIGENCE-ENABLED DIGITAL MARKETING: TREND AND TECHNIQUES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. pp217-225, April-2024, Available at : http://www.jetir.org/papers/JETIRGE06045.pdf