• Ashwet Harde
• Prof. Prerna Dangra

A Digital Storefront Platform is a modern shopping website that blends the traditional shopping experience with advanced digital technology. Instead of visiting a physical store, users can browse and buy items online using their computer or smartphone. Key features include Virtual Reality (VR), which allows users to "walk" through virtual aisles, examine products up close, and try them on virtually, adding engagement and realism. The user interface design is intuitive and easy to navigate, with search bars, category filters, and product descriptions simplifying shopping and purchasing. Personalized recommendations further enhance the shopping experience. Additionally, robust backend infrastructure, including servers, databases, and software, ensures smooth performance, security, and scalability. These features collectively contribute to user satisfaction, operational efficiency, and improved business performance, driving the popularity of virtual shopping websites.

Online Shopping, Virtual Reality (VR), User Interface Design, Personalized Recommendations, Backend Infrastructure, Virtual Shopping Experience, 3D Models, E-commerce, User Satisfaction, Operational Efficiency, Digital Retail, and Technology in Shopping.

"EMPOWERING E-COMMERCE: A COMPARATIVE ANALYSIS OF DIGITAL STOREFRONT PLATFORMS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.82-87, June-2024, Available :http://www.jetir.org/papers/JETIRGI06014.pdf

"EMPOWERING E-COMMERCE: A COMPARATIVE ANALYSIS OF DIGITAL STOREFRONT PLATFORMS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. pp82-87, June-2024, Available at : http://www.jetir.org/papers/JETIRGI06014.pdf