• Dr. B. Sunil Kumar
• Sk. Dawood Ahmed
• P. Harsha Vardhan Reddy
• V. Sai Rohith
• P. Vinay Kumar ,P. Sai Kumar

The advent of mobile applications in the insurance industry has revolutionized the delivery of personalized insurance products, significantly enhancing customer engagement and satisfaction. These apps utilize sophisticated algorithms and data analytics to process vast amounts of information quickly and accurately, enabling insurers to tailor their offerings to meet individual customer needs. By leveraging data from IoT devices, social media, and historical claims, insurers gain deep insights into customer behavior, preferences, and risk profiles, which allows for the creation of uniquely suited insurance products with tailored recommendations, proactive risk management solutions, and real-time assistance. Predictive analytics help anticipate customer needs, ensuring timely and relevant services that boost satisfaction and loyalty. Furthermore, AI-powered chatbots and virtual assistants in mobile apps provide instant support, guidance, and personalized recommendations throughout the insurance process, making communication seamless and strengthening the bond between insurers and customers. This integration of mobile technology in insurance fosters long-term relationships built on trust and transparency, driving higher satisfaction, loyalty, and business growth.

Mobile Applications; Insurance; Personalized; Customer Engagement; Review.

"VEHICLE INSURANCE APP", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.58-64, June-2024, Available :http://www.jetir.org/papers/JETIRGJ06009.pdf

"VEHICLE INSURANCE APP", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. pp58-64, June-2024, Available at : http://www.jetir.org/papers/JETIRGJ06009.pdf